Is your teen’s financial education in peril despite your best efforts to impart the value of money and the importance of saving? Don’t despair. Captain America is coming to the rescue!
The Star Spangled Avenger and the rest of his team are ready to take on the daunting task of your children’s financial education, thanks to a joint effort by Visa Inc., and Marvel Entertainment Group. The two companies have teamed together to launch a financial literacy comic book featuring some of America’s most loved superheroes.
“Working with Marvel, their renowned story tellers and iconic characters we think we’ve created a compelling way to begin the money conversation with kids,” said Jason Alderman, a Visa spokesman, in a recent blog on the company’s website. The comic, “Saving the Day,” can be downloaded for free through the following link.
The comic – which mixes lessons about budgeting, saving and the banking system with Marvel action – is part of Visa’s ongoing efforts to help teach children the fundamentals of money management, said Alderman. Visa is a digital payment company operating in more than 200 countries around the world.
The Avengers - the Incredible Hulk, Iron Man, Thor, Hawkeye and the Black Widow, along with Captain America - won’t have to tackle the financial education of teenagers alone. They’ve got back up from Spider-Man, also featured in the comic, and from a national network known as the Jump$tart Coalition for Personal Financial Literacy, of which Visa is a member.
Jump$tart, a non-profit group based in Washington, DC, aims to advance financial education among students in pre-kindergarten through college. The group’s 150 members come from the corporate, non-profit, academic, and government sectors, and include such organizations as the American Bankers Association Education Foundation, the Social Security Administration, The Wall Street Journal Classroom Edition and Junior Achievement USA. Many members provide materials to enhance financial education for students. These resources can be searched through an online clearinghouse provided by Jump$tart.
One resource, MyMoney, is sponsored by the U.S. government to teach Americans the basics of financial education. The website pulls together information from 20 federal agencies and bureaus to help Americans make “smart financial choices,” according to the U.S. Treasury website. “Whether you are buying a home, balancing your checkbook, or investing in your 401(k), the resources on MyMoney.gov can help you maximize your financial decisions,” the Treasury said.
The resources – many aimed at enhancing the financial education of the young – may help address the growing concerns of parents and grandparents express about the financial wellbeing of their children and grandchildren. The worry cuts across all wealth levels, according to Millionaire Corner research, but ranks as the top personal financial concern of millionaires and high net worth investors.
Roughly two-thirds of individuals with investable assets of $1 million to $25 million say they are concerned about the “financial situation” of their children and grandchildren, ranking concerns over future generations above their own financial concerns. A solid financial education – even one brought to you be your friendly neighborhood Spider-Man – may be a good first step toward addressing these concerns.