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Srbo Radisavljevic
Managing Principal/Investment Advisor

Edge Portfolio Management


State: IL

At Edge, a low client to advisor ratio allows for personal and customized service for each individual.  Our goal is to work as a team for each client to provide not only portfolio management but wealth coordination and financial planning.  We make every effort to have frequent communication with our clients and to provide timely response to calls and emails.  I also enjoy spending time with my wife and three kids, following Chicago sports, enjoying ethnic cooking, and serving as a school board member for Norridge School District 80.

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Education, Frugality Among Non-Millionaires' Core Beliefs

Non-Millionaire investors consider education, saving, and work ethic to be among the aspirational foundations of the American Dream.

| BY Donald Liebenson

James Truslow Adams coined the term “American Dream” in his 1931 book, “The Epic of America.” He defined it as “that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position.”

Non-Millionaire investors consider education, saving, and work ethic to be among the aspirational foundations of the American Dream and its promise of fulfilling one’s potential, according to  Financial Behaviors and the Investor’s Mindset, our new wealth segmentation series study of non-Millionaire households with a net worth between $100,000 and $1 million (not including primary residence).

On a scale of 0 to 100, on which 100 = “very important,” surveyed non-Millionaires gave the highest score (83) to the core belief statement, “Getting a college education is very important.” Our previous research reinforces the high premium Affluent investors place on education. They rank it second only to hard work as the primary factor in their wealth creation. Nine-in-ten Millionaires cite their college education as a contributor to their success.

Second to a college education, non-Millionaire investors next consider a dedicated and regular savings program to be very important (82 on the 100-point scale). This is not surprising; These investors rank frugality behind only hard work and education as the primary factors in their wealth creation, our research finds.

Of near-equal important to non-Millionaire investors is their core belief that work is very important for older teenagers (78.71 on the scale) and that purchasing a home as a primary residence is a very prudent financial decision (78.59).  Of the core beliefs considered, the lowest score (66) was given to the statement, “A college student should finance most of his/her education or be responsible for paying back his/her student loans”).

Analyzing our core beliefs research by age finds that regardless of generation, getting a college education is considered to be of paramount importance, with non-Millionaire respondents from the World War II generation especially fervent in this belief (86 on the 100-point scale). Millennials ages 35 and under rank lower on the scale the statement that a college student should finance most of their college education or be responsible for paying back their student loans.

Baby Boomers and WWII generation non-Millionaire respondents were also more likely than younger generations to give a higher ranking on the core belief importance score to the statements, “Purchasing a home as your primary residence is a very prudent financial decision” and “Working is very important for older teenagers, including working during high school and college years.”

Millennial non-Millionaires weren’t as keen on that last statement.  

About the Author

Donald Liebenson

Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.  

A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.