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The Mother's Day Details

 How much do investor's spend on Mother's Day?

| BY Kent McDill

 Mothers hold a special role for all of us; without them, we would not be. While some people go out of their way to show appreciation on a regular basis, the pressure to let mothers know how much they mean really hits home in mid-May on Mother’s Day.

 On May 14 this year, mothers around the world are celebrated by their offspring, and there are a variety of ways investors show their appreciation. Spectrem’s Investor Pulse asked investors how they celebrate their mothers, how much they spend on gifts, and what types of gifts they purchase.

The traditions of Mother’s Day are strong, as evidenced by the answers the 1,000-plus investors gave to the question “How do you celebrate Mother’s Day?” Thirty-five percent said they planned to have the family get together, 26 percent said they would gather for dinner, and 18 percent said they would gather for brunch.

Only 6 percent had “other’’ plans for Mother’s Day, while 29 percent of investors said they do not celebrate Mother’s Day.

There are other ways to acknowledge the value of one’s mother. Almost 40 percent said they would buy their mother flowers, while less than 10 percent said they would purchase jewelry (6 percent), clothing (7 percent) or a trip or vacation (6 percent). Forty-two percent said they had other purchase plans for Mother’s Day.

How much are all of these plans and presents going to cost? Historically, Mother’s Day ranks fourth among holidays in consumer spending behind Christmas, Thanksgiving and Valentine’s Day. The National Retail Federation said the average American spent $172 on Mother’s Day in 2016, with spending expected to reach more than $21 billion in the country.

Among affluent investors, 2 percent planned to spend more than $300 on Mother’s Day, 5 percent planned to spend between $200-$299, and 19 percent planned to spend between $100-$199. Fifty-six percent planned to spend less than $100.

Male investors tend to spend more than female investors (32 percent of men spend more than $100 while only 19 percent of woman do so), and retired investors tend to spend more than those not retired (33 percent to 20 percent spending more than $100).  


©2017 Spectrem Group

About the Author

Kent McDill

Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.

In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.

McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.

McDill is the father of four children, and an active fan of soccer, Jimmy  Buffett and all things Disney.