RSS Facebook Twitter LinkedIn

Featured Advisor

Kim Butler

Partners for Prosperity, Inc.

City:Mt. Enterprise

State: TX

I have 20+ years of handling alternative investments in cash, growth and income for clients nationwide.  I strive to help my clients with all things financial in every way possible over the phone and the web.  I own an alpaca farm which I enjoy working during my downtime.  I also enjoy gardening, writing and reading books.  I also train other advisors on Prosperity Economics.

Click to see the full profile

Share |

The Baby Boomer Investor, Part 3: The Big Middle

The average Baby Boomer investor is careful with his investable funds, and less than half are willing to take a big risk for a big return.

| BY Kent McDill

There is nothing typical about the “typical’ Baby Boomer investor. There are 74.9 million Baby Boomers ages 51 to 69. A new Spectrem Group demographic study, “Baby Boomer Investment Personas”, finds five primary character traits that run the gamut from independent to advisor dependent. In part three of our series, we consider the Big Middle.

You collect data on a large number of people, analyze that data, and some people just end up in the middle.

That’s the case with the Big Middle, the title given in the new Spectrem study “Baby Boomer Investment Personas” to the Baby Boomers who find themselves as the median person among affluent Baby Boomers in terms of age, wealth, risk tolerance and knowledge of investments.

The focus of the Baby Boomer Personas report was on affluent investors with a net worth of at least $1 million, not including primary residence.

For instance, an investor in the Big Middle is probably male. Seventy-two percent of them are. They have an average net worth of $4.6 million, and have only a moderate taste for risk in investing.

Less than 50 percent of the Big Middle investor is willing to take a big risk with investment funds on the possibility of receiving a big gain.

The average Baby Boomer considers himself knowledgeable, perhaps even very knowledgeable, about investments. Perhaps that is why 89 percent of the Big Middle investor lists “smart investing’’ as the top reason they got to where they are from a wealth standpoint. However, 69 percent of the Big Middle say taking a risk played a role in their wealth level, and that is a high percentage for an average.

The Big Middle Investor is more likely to invest in stock funds (39 percent to 32 percent of all Baby Boomers), and he will also have a heavy dose of technology stocks (69 percent to 61 percent among all Boomers). Pharmaceuticals are another interest for the Big Middle, 62 percent to 51 percent among all Boomers.

Almost all (92 percent) of the Big Middle investors have a financial advisor but 83 percent say their advisor is NOT looking out for their best interests. Still, their main reason for changing advisors has to do with communication, as 65 percent said not returning phone calls in a timely fashion would be a reason to change advisors.

About the Author

Kent McDill

Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.

In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.

McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.

McDill is the father of four children, and an active fan of soccer, Jimmy  Buffett and all things Disney.