Women are more offended than men that holiday shopping is intruding on the Thanksgiving holiday.
“Angels we have heard on high; tell us to go out and BUY.”—Tom Lehrer
The Christmas creep used to refer to Ebenezer Scrooge, Mr. Potter from “It’s a Wonderful Life” or mean Mr. Sawyer in “Miracle on 34th Street.”
Today, it refers to retailers getting an increasingly early jump on the holiday shopping season. This year, Macy’s, the iconic department store where Kris Kringle changed hearts and minds in “34th Street,” is launching Black Friday shopping at 6 p.m. on Thanksgiving evening. That’s two-hours earlier than last year.
But Macy’s isn’t the only one. JCPenney’s is opening at 5 p.m. on Thanksgiving. Kmart will be open one hour later.
Do you find “Black Thursday?” offensive? A majority of Affluent households do. On a scale where 0=not offensive and 100=very offensive, Affluent households rate the idea of shopping on Thanksgiving a 60.10, according to a new survey conducted by Spectrem’s Millionaire Corner. Women are more offended than men that holiday shopping is intruding on the Thanksgiving holiday (67.64 vs. 53.50).
Across the generations, Baby Boomers ages 51-60 are most likely to find “Black Thursday” offensive (68.04); Gen Xers ages 41-50 the least (60.56).
This is one issue on which Democrats and Republicans can agree, the Millionaire Corner survey found. The Offence-meter showed little difference between party affiliations (60.91 for Democrats, 58.66 for Republicans and 59.58 for Independents.
When asked the primary reason they do not like to shop on Thanksgiving, the highest percentage (36 percent) said that the holiday should be for family and friends and not shopping. Other reasons cited:
- I don’t like to see the holidays turned into a commercial event (18 percent)
- I don’t like to see employees work on Thanksgiving (15 percent)
- I like holiday sales but I don’t like to shop on Thanksgiving (12 percent)
Women, again, were more likely than men to take a traditional view of Thanksgiving as a day that family and friends should be together (21 percent vs. 15 percent) and that employees should have the holiday off (18 percent vs. 12 percent).
Across the generations, Millennials under 40 were the most adamant about Thanksgiving being a time for family and friends (43 percent), while Boomers were more likely than previous generations to express that Thanksgiving should not be turned into a commercial event (20 percent) and that employees should have to work that day (16 percent).
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.