It's all about the deals, and getting shopping done early among affluent investors who go to stores on Thanksgiving Day.
The tradition of Thanksgiving has been altered thanks to Thanksgiving Day shopping opportunities, and while some families rebel against the concept, some families jump right into the consumer fray.
Among the more than 1,100 investors surveyed by Millionaire Corner, only 6 percent shopped on Thanksgiving Day in 2013, and only 4 percent said they plan to shop on Thanksgiving Day this year. Complaints against the concept included the interruption of family time together, the fact that store employees are required to interrupt their own holiday to operate the stores, and the fact that Thanksgiving is now being turned into a commercial event.
But some people, including affluent investors, do go out on Thanksgiving to shop, since the stores are open and available. They have a variety of reasons for doing so.
Thirteen percent of affluent investors said they actually enjoy shopping on Thanksgiving, although why that is, they did not state. Eighteen percent said the Thanksgiving shopping trip has become a family event, and 27 percent do it because “that is when the deals are that I need.”
Ten percent of investors just want to get their holiday shopping done early, and Thanksgiving Day is definitely early.
Females are more likely to shop on Thanksgiving Day then men, and the less wealthy an investor, the more likely they are to go out on Thanksgiving Day to get the best deals. Younger investors are also more likely than older investors to go out on Thanksgiving Day to shop.
Overall, the concept of Thanksgiving Day shopping is unappealing to affluent investors. Asked to rate the concept on a sliding scale, with “0” meaning you are not offended by Thanksgiving Day shopping and “100” meaning you find it very offensive, the scale ended up at 60.1 for the entire survey group of investors.
Interestingly, females (67.64) were more offended than men (53.60). Corporate Executives were much less offended (44.63) than almost any other segment of the research survey group.
Segmented by age, the investors between the ages of 51-60 were the most offended (68.04) by the concept of Thanksgiving Day shopping.
Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for www.nba.com. He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.
In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.
McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.
McDill is the father of four children, and an active fan of soccer, Jimmy Buffett and all things Disney.