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Taking Advantage of the Drought

Companies that can assist in saving water are critical to the economy of drought-ravaged California.

| BY Kent McDill

California is talking crazy talk, trying to solve its water crisis. Trains, planes and pipelines are being discussed as ways to get more water to the west coast.

The problems that exist as a result of the record drought in California are seen as an opportunity for some industries that can help with the problem, for a price. There are several companies that can profit from the drought, and are trying to do so.

Fortune magazine studied the industries in a position to take advantage of the drought situation that exists not only in California but around the world.

Solar Power – Much of our energy sources are water-powered, as hydro-power is used to turn turbines that generate electricity. Solar power can do the same thing and requires absolutely no water to function. Every power source dependent on water will look to solar power to replace it.

Water monitoring – In a situation where water is scarce, lost water is vital. Pipe leaks are responsible for as much as 25 percent of a municipality’s water use in some California cities, where pipes have not been replaced in decades. Systems developed to track water loss are going to be essential to saving what water the drought-ravaged areas have.

Engineering and construction – This industry will be responsible for designing and building the desalination plants that will pop up along the West Coast to try to suck potable water from the ocean. Also, the construction industry will be given the opportunity to retrofit homes with water-saving systems.

Plumbing – Low-flow toilet systems and new piping will definitely be needed to help save what water the area has remaining.

Landscaping – Green lawns are attractive, brown lawns are not. If water is scarce, landscapers will be called upon to create landscapes that do not require watering.

 One industry not mentioned in the Fortune report is water retention services. Many new forms of water retention, many designed to convert water molecules in the air into liquid, are being designed and offered up and down the coast of California.

About the Author

Kent McDill

Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.

In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.

McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.

McDill is the father of four children, and an active fan of soccer, Jimmy  Buffett and all things Disney.