The August Spectrem Affluent Household Outlook is down nearly 10 points from the same period last year.
Wavering confidence in the economy dropped the Spectrem Affluent Household Outlook to a 10-month low in August.
The monthly Spectrem Affluent Household Outlook surveys affluent households about four financial factors that impact their daily lives. It dropped 6.7 points in August to 18.50, its lowest reading since last October. It is down 5.90 points from August 2014.
The Outlook has see-sawed since last March, an indication of Affluent investors’ tentative confidence, particularly in the Economy, which dropped 18.40 points in August to 1.60, a 22-month low and down 8 points from the same period last year.
Household Assets dropped nearly 10 points to 40, a four month low and down 10 points from August 2014. Company Health dipped 2.40 points from the previous month to 12. It, too, is down from August 2014 (4.80 points).
Household Income, however, gained four points from July to 20.40, basically unchanged from the same period last year,
Spectrem Group analyzes the Spectrem Affluent Household Outlook by Millionaire and non-Millionaire households. The Outlooks for both demographics declined in August. The Millionaire Household Outlook dropped 6.96 points to 23.51, while the Non-Millionaire Household Outlook dropped 6.95 points to 12.72, a 16-month low.
Millionaire investors tend to be more confident than their non-Millionaire counterparts, as evidenced by Spectrem Group’s most recent monthly survey of investment preferences. When asked how they intend to invest in the coming month, Millionaires who indicated they would be investing in Stocks rose to a 23-month high. In contrast, the non-Millionaires who said they would invest in the short term Stocks dropped to a three-month low.
This is also reflected in the Spectrem Affluent Household Outlook. Year-over-year, the Millionaire Household Outlook is down 2.56 points but the Non-Millionaire Household Outlook is down 9.53 points.
Confidence in the Economy dropped dramatically among non-Millionaire investors, 22.26 points to -2.59, a 13-month low. Confidence dropped, too, among Millionaires, 16.66 points to 5.22, a 10-month low, but still in positive territory on the Outlook.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.