Investors who wish to promote social responsibility are most focused on the environment and invest accordingly,
Investors who wish to promote social responsibility are most focused on the environment and invest accordingly, according to a new Spectrem Group study.
The highest percentage (44 percent) are interested in investing in organizations, companies or charities that deal with water conservation, while 41 percent said they are most interested investments that promote the development of solar energy. More than one-third (36 percent) want their investment to develop wind as an energy source, with 33 percent are looking to promote forest management.
Four-in-ten investors said they are primarily interested in investing in organizations, companies or charities that promote exercise and good health.
Overall, social responsibility is not a high priority for affluent investors when selecting an investment, according to recent wealth level studies of affluent households conducted by Spectrem Group. At least three-fourths of Millionaires with a net worth of to $4.9 million (not including primary residence), for example, consider an investment’s level of risk, track record, tax implications and diversification. Only 29 percent weigh whether the investment is socially responsible.
But affluent investors who do engage in socially responsible investing are passionate about it.
More than six-in-ten (62 percent) affluent investors believe that the practice will create a better world for their children and grandchildren, while 57 percent think it will improve the environment. Almost half believe that socially responsible investing will create a better world for the less fortunate (48 percent) or compel companies to embrace social responsibility in their business practices (46 percent).
(What types of companies do investors embrace or avoid when making socially responsible investments? See the full report here).
Affluent women investors are significantly more likely than their male counterparts to express interest in using socially responsible investing to promote environmental causes. Nearly half (48 percent), for example, express interest in investing in organizations, charities or companies that promote water conservation vs. 42 percent of men. Forty-seven percent would target their socially responsible investments toward entities involved with developing solar engine, compared with 38 percent of men.
The highest percentage of women (49 percent) target their socially responsible investing with groups that promote exercise and good health, compared with 38 percent of men.
Across age groups, the highest percentage of affluent investors engaged with socially responsible investing (47 percent) are Baby Boomers ages 55-64 who want their investment to promote water conservation. Gen-X-aged investors are most interested in supporting entities that promote exercise and good health (43 percent)