Nearly six-in-ten ( surveyed Affluent investors believe that socially responsible investing will create a better world for the next generation.
As investment selection factors go, social responsibility is not a high priority for a majority of affluent investors who are more focused on such criteria as the level of risk involved, diversification, tax implications, track record, or the reputation of the company where the investment is made.
Only 29 percent of Millionaire households with a net worth up to $4.9 million consider social responsibility when selecting an investment compared with at least three-fourths who consider the other factors mentioned above. Nearly half of Affluent investors (47 percent) report having no socially responsibility investments in their portfolio, according to a new Spectrem Group study, “Investor Perceptions of Socially Responsible and Impact Investing.”
Socially responsible investing encompasses an estimated $3.07 trillion out of $25.2 trillion in the U.S. investment marketplace, according to US SIF, the Forum for Sustainable and Responsible Investment. These investments encourage corporations to improve their practices on environmental, social and governance issues, so it is not surprising that the highest percentage of Affluent investors surveyed (62 percent) reported being interested in socially responsible investments to create a better world for their children and grandchildren.
Nearly six-in-ten (57 percent) surveyed Affluent investors believe that socially responsible investing will help to improve the environment. Almost half believe that socially responsible investing will create a better world for the less fortunate (48 percent) or will compel other companies to embrace this business practice (46 percent)
Four-in-ten Affluent respondents believe that socially responsible investing will penalize and send a message to companies that create products perceived to be harmful to people.
Seniors over the age of 65 have a more rooting interest in socially responsible investing than previous generations, the Spectrem study finds. Seven-in-ten (vs. 44 percent of Affluent investors overall) believe this investment practice will create a better world for their children and grandchildren, while roughly two-thirds (vs. 39 percent overall) believe it will help to improve the environment
While men and women equally believe that socially responsible investing will create a better world for future generations, women are more likely than their male counterparts that socially responsible investing will compel other companies to embrace this business practice (50 percent vs. 42 percent), improve the environment (51 percent vs. 41 percent), and send a message to companies that create harmful products..
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.