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Srbo Radisavljevic
Managing Principal/Investment Advisor

Edge Portfolio Management


State: IL

At Edge, a low client to advisor ratio allows for personal and customized service for each individual.  Our goal is to work as a team for each client to provide not only portfolio management but wealth coordination and financial planning.  We make every effort to have frequent communication with our clients and to provide timely response to calls and emails.  I also enjoy spending time with my wife and three kids, following Chicago sports, enjoying ethnic cooking, and serving as a school board member for Norridge School District 80.

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How Do You Vote on Political Advertising?

Political advertising has a bad rep, mainly because candidates spend so much time (and money) trying to give their opponent a bad rep. 

| BY Donald Liebenson

Political advertising has a bad rep, mainly because candidates spend so much time (and money) trying to give their opponent a bad rep. Among an increasingly tech and media savvy populace, do political ads have the impact they once had in a time when there weren’t so many platforms on which to run ads? Which are more resonant—the positive ads or the negative ones? Are the voters tuning out?

A Spectrem Group survey found that just over three-fourths of High Net Worth investors indicate political advertising had no effect upon their voting decisions. But of the roughly one-fourth who admitted that political ads do hit home, about half said they learned something positive about the candidate posting the ad, and half said they learned something significantly negative about the candidate’s opponent.

Of the 77 percent of investors who profess to be unaffected by political advertising, 54 percent said they simply ignore the ads while 46 percent said they already have their minds made up in elections that matter to them and the advertising does not provide any useful additional information.

Is political affiliation a factor in how the HNW regard political advertising? Just over half of respondents who identify as Democrats said they ignore political ads, compared with 45 percent of Republicans. Conversely, investors who profess to be Republicans are more likely than their Democratic counterparts to say they have already made up their mind about for whom they are going to vote (55 percent vs. 47 percent). As for those who identify as Independent voters, two-thirds said they ignore political ads while just over one-third say they know for whom they are voting.

Democrats comprise the highest percentage (58 percent) of those most impacted by positive ads, while independents (54 percent) said they learn more from negative advertising.

Age is also a factor. Respondents under the age of 50 were most likely to report that they are not swayed by political advertising (81 percent vs. 74 percent of Baby Boomers and 69 percent of households over the age of 60).

Between men and women, the former are slightly more likely than women to say they ignore political commercials (56 percent vs. 53 percent of women), while women are more adamant that they have already made up their mind about for whom they are going to vote (47 percent vs. 44 percent). Women, too, were more likely to be influenced by learning something negative about their opponent (51 percent vs. 46 percent of men).

Political ads may not hold the sway they once enjoyed in a bygone era when there were only three broadcast networks. But, like the proverbial death and taxes, they are a fact of life in an election year even as unconventional as this one.


About the Author

Donald Liebenson

Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.  

A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.