The new hotel would feature an upscale rooftop restaurant with a view of Disneyland's iconic nightly fireworks display.
Anaheim city leaders have been wishing on a star to attract higher-end visitors. The Walt Disney Company submitted plans this week to make their dreams come true.
The plans call for a fourth Disney-themed hotel to be built at the Disneyland resort. The proposal calls for a 700-room, four-diamond hotel and a parking structure on 10-acres at the north end of the Downtown Disney parking lot. Construction would begin in 2018 with an opening scheduled for 2021.
Diamond ratings are awarded by AAA, which annually reviews nearly 28,000 hotels, including resorts, historic inns, bed and breakfasts, and more. Only 5.7 percent of these make the four diamond list (only 0.4 percent makes the AAA Five Diamond list, which indicates “ultimate luxury”). According to the AAA website, a Four Diamond hotel connotes “refined, stylish with upscale physical attributes, extensive amenities and a high degree of hospitality, service and attention to detail.” There are just over 1,200 four-diamond hotels in the United States, AAA told Millionaire Corner.
The proposed Disneyland hotel would be the fourth hotel at the Disneyland theme park and the first to be built at the resort in 20 years. The Disneyland Hotel and the California Grand Hotel and Spa are four-diamond hotels. The Paradise Pier hotel is a three-diamond hotel.
The new hotel is to be designed by Walt Disney Imagineering, whose designers and engineers create Disneyland’s attractions. Among the hotel’s reported proposed features are an upscale rooftop restaurant that offers views of the theme park’s iconic nightly fireworks display over Sleeping Beauty Castle, two pools, a fitness facility and concierge service. The average nightly rate would be about $450.
Anaheim’s City Council adopted a tax incentive policy last year that would allow developers building hotels that adhere to the four-diamond standard to be reimbursed 70 percent of the Transient Occupancy Tax paid by hotel guests for 20 years. After that time, that revenue would go to the city to pay off bonds that funded improvements to the resort district in 1996 and pay for general city expenses and community programs, the Orange County Register reports.
Disney estimates that the new hotel, whose theme has not been determined, will generate more than $150 million in bed taxes and property and sales taxes for the city over 20 years and $750 million in bed taxes over 40 years.
The hotel is part of a reported more than $2 billion investment in the resort over the next 10 years, including construction of the expanded 14-acre “Star Wars” land that will include a ride that lets visitors pilot the Millennium Falcon.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.