How to succeed in business? It’s all in the personal branding, according to a recent LinkedIn global study.
How to succeed in business? It’s all in the personal branding, according to a new LinkedIn@Work study, “New Norms@Work.”
A survey of more than 15,000 professionals in 19 countries finds that old office attitudes and behaviors have been rebooted by tech-savvy Millennials. For example, nearly 27 percent of surveyed American workers believe it important to maintain separate social media profiles for work and their personal lives. One in 10 respondents said they worry what their colleagues may think of them based on their social network content.
Globally, almost half of all surveyed professionals keep separate wardrobes for work and play, while nearly 90 percent (88 percent) don’t have to wear a business suit or dress.
While more than half of professionals worldwide indicated they are now speaking up more at work and voicing their opinion or challenging ideas; almost 60 percent of Millennials globally consider themselves an employee who does as they are told and is more apt not to question authority.
A telling generation definer is how Millennials protect their personal brand in regards to being fired from a job. Did we say fired? We meant “left on their own accord.” Surveyed Millennials ages 35 to 34 were much less likely than previous generations to admit they had been let go from a previous job.
Fifty-sex percent of all workers indicated they would “work to hide” that they had been fired from a prospective employer, but Millennials were particularly sensitive about their checkered work histories. Seven-in-ten said they'd go out of their way to hide that they’d been fired, while 31.5 percent admitted they'd "make it look like they have left on their own accord," compared to 16.1 percent of workers 35 and older.
“Millennials are very focused on managing their professional brand," LinkedIn career expert Catherine Fisher told Business Insider.
The survey finds that 20th century sexism is still alive and well regarding how men and women are perceived in the workplace. Just about one-third of surveyed American women feel they're judged by what they wear to work, while more than one-fourth a quarter said they believe men have it easier when it comes to their business attire. More than four-in-ten women tend to dress up more when they have meetings during the day, while only 25.5 percent of the men spiff up their wardrobes for meetings.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.