Are Millennials less interested in the news than previous generations?
Are Millennials less interested in the news than previous generations? Are they content to rely on satiric purveyors of current events such as “The Daily Show,” The Nightly Show” or “Last Week Tonight with John Oliver?”
A new Media Insight Project, a collaboration between the American Press Institute and the AP-NORC Center finds that for all their reliance on social media and mobile devices, and eschewing of more traditional media such as print newspapers and live TV, today’s young adults are not exactly newsless or passive news consumers.
§ Millennials, the report states, acquire news for many reasons, which include a fairly even mix of civic motivations (74 percent), problem-solving needs (63 percent), and social factors (67 percent) such as talking about it with friends.
Eighty-five percent of Millennials surveyed said that keeping up with the news is at least somewhat important to them, while nearly seven-in-ten said they do get their news daily.
It’s how they get their news that is changing. “Simply put, social media is no longer simply social,” the report states. “It has become a way of being connected to the world generally—to send messages, follow channels of interest, get news, share news, talk about it, be entertained, stay in touch, and to check in and see what’s new in the world.”
A recent survey conducted by Spectrem Group’s Millionaire Corner found that young adults who take public transportation are most likely to consume the news on their smartphone (44 percent). Newspaper did not register with them.
Only four-in-ten pay for at least one news-specific service, app or digital subscription and 45 percent regularly follow five or more “hard news” topics. But with social media access, almost 90 percent (86 percent) say they search the web for diverse opinions.
And while less than half (47 percent) of surveyed Millennials said consuming news is a major reason they visit Facebook, 88 percent said they do get their news there at least occasionally The other most popular platforms for getting news at least on occasion include:
- YouTube (83 percent)
- Instagram (50 percent)
- Pinterest (36 percent)
- Twitter (33 percent)
- Reddit (23 percent)
- Tumblr (21 percent)
Finding news on Facebook is a more regular habit than other social networks inspire, the report found. Fifty-seven percent of Millennial respondents reported getting their news there at least once a day, while 44 percent said they did so multiple times per day.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.