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Featured Advisor

Srbo Radisavljevic
Managing Principal/Investment Advisor

Edge Portfolio Management


State: IL

At Edge, a low client to advisor ratio allows for personal and customized service for each individual.  Our goal is to work as a team for each client to provide not only portfolio management but wealth coordination and financial planning.  We make every effort to have frequent communication with our clients and to provide timely response to calls and emails.  I also enjoy spending time with my wife and three kids, following Chicago sports, enjoying ethnic cooking, and serving as a school board member for Norridge School District 80.

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What Does Memorial Day Mean?

Less than 10 percent of all investors attend a parade or a memorial service on Memorial Day.

| BY Kent McDill

In the United States of America, the last Monday in the month of May is set aside as Memorial Day, a holiday to commemorate the people who have died serving the country in its armed forces.

For many Americans, Memorial Day is actually a travel weekend, or a chance to dress up the yard and house for the upcoming summer. Its original purpose is sometimes forgotten or ignored.

In a Millionaire Corner survey, more than 900 affluent investors were asked to consider their children’s knowledge of the significance of Memorial Day on a scale from 0, indicating “No Understanding” to 100, indicating “Great Understanding”. On average, the investors placed their children’s understanding at 56.53, barely over the mid-range point.

The rating changed slightly based on different segments of investors. For instance, female investors rated their child’s knowledge of the holiday at 59.33, while males rated their children’s knowledge at just 54.01. 

Perhaps the lack of understanding regarding the event is a result of how people celebrate the day. While almost 60 percent spend the day with family and friends and 37 percent have a celebratory meal such as a barbeque or picnic, only 7 percent attend some sort of memorial service, only 6 percent attend a parade in honor of the slain service people, and only 8 percent place flowers on a memorial site.

Again, there are some differences based on the segments of investors. For instance, 14 percent of business owners attend some type of memorial service as does 13 percent of corporate executives.

Surprisingly, parades have really dropped off in attendance, if affluent investors are any indication. Only 10 percent of investors under the age of 40 attend a parade and only 6 percent of those between the ages of 41-50 do so, and those are the investors who are likely to have children at the age that might enjoy a parade, no matter the reason.

More than one quarter of investors do not celebrate or mark Memorial Day in any way.


About the Author

Kent McDill

Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.

In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.

McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.

McDill is the father of four children, and an active fan of soccer, Jimmy  Buffett and all things Disney.