The Maple Match dating app is not live yet, but in one week 13,000 people have signed up — a quarter of them Canadians.
Joe Goldman, a 25 year-old Texas entrepreneur is hoping that Donald Trump can make dating great again. Goldman has launched Maple Match, a dating app designed to match up Americans with Canadian citizens to, according to the Maple Match website, “save them from the unfathomable horror of a Trump presidency.”
“Take off” is a catchphrase popularized by Rick Moranis and Dave Thomas as ultra Canadians Bob and Doug McKenzie on the breakout “SCTV” sketch, “The Great White North.” But as the election campaign has unfolded, it seems there are many Trump skeptics willing to do just that. Last March, in the immediate hours following Trump’s Super Tuesday sweep of five states, Google searches for “move to Canada” spiked 350 percent, tweeted Simon Rogers, the search engine’s data editor.
It’s a prospect that inspired the opening sketch in the new revue at the Toronto branch of Second City. In it, a Canadian proposes building a wall across the Canadian border to keep out the influx of fleeing Americans.
Such talk isn’t anything new. Celebrities have expressed their discontent with this or that candidate by threatening to leave the country (or in Cher’s case, the planet---she has vowed to move to Jupiter should Trump is elected). But in the end, Alec Baldwin did not leave the country when George Bush was elected, and neither did Barbra Streisand or director Robert Altman.
But should Trump be elected and Americans wish to make good on their vow, wouldn’t it be nice to have someone to love waiting for them when they cross the border?
The Maple Match app is not live yet, but Goldman told NBC’s “Today” that since the website was launched a week ago, 13,000 people have already signed up — a quarter of them Canadians. (Politics make strange bedfellows indeed. In addition to Maple Match, there is also a dating site for Bernie Sanders supporters called Bernie Singles. Its slogan: “Where Progressives Meet.”.
It is not apparent yet how seriously people are taking this. The Guardian reports that one Canadian man’s application stated, “I want to meet an American woman who disapproves of Trump She must be willing to become a hockey fan and eat maple syrup and Beaver Tails in my igloo.”
For his part, Goldman professes the site to be no laughing matter. “Americans are using this as a serious opportunity to meet Canadians,” he said. “I’ve had people begging me tos tar this. We’re not just building an anti-Trump app. We’re building something that connects people across borders, and that’s something that has potential to grow.”
One advisory note: Marrying a Canadian does not automatically make one a citizen. You still have to apply for permission.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.