Dads with adult sons are more likely to come away empty on Father's Day than those with adult daughters.
Fathers have a better shot at getting a Father’s Day gift this Sunday if they have a daughter, according to a new Millionaire Corner survey of affluent households.
Father’s Day, as we’ve noted, does not have the gift-giving cachet lavished on Mother’s Day. Whereas Americans will spend $12.7 billion this year on dad, according to the National Retail Federation, they spent a whopping $21.2 billion on mom. Only the winter holiday season is a bigger shopping event than Mother’s Day. Father’s Day ranks below Valentine’s Day and Easter (but just above the Super Bowl).
So what can dad expect to receive on Father’s Day? Those with adult sons are more likely to come away empty than those with adult daughters. Nearly four-in-ten surveyed men said they don’t give Father’s Day gifts, compared with 29 percent of women.
Across the board, adult women were more likely than their male counterparts to say they would giving their dad a Father’s Day gift. The highest percentage (17 percent) said they would be taking their father out for a meal vs. just 6 percent of men.
Nine percent of adult women indicated they would give dad a store gift card (compared with just 4 percent of men). By a ratio of 5 to 1, adult women said they would gift dad with private quality time as well as sports equipment.
Father’s Day gift-wise, the next best thing to having a daughter is having a Millennial-aged child. Millennials indicate they will come through for dad much more than their older counterparts. More than twice as many Millennials compared with affluent respondents over all said they would get dad a store gift card (17 percent vs. 7 percent), a restaurant or theatre gift card (15 percent vs. 6 percent), as well as a shirt, book, sports equipment or tools.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.