Facebook Twitter LinkedIn
Register for our daily updates!

Featured Advisor

Kim Butler

Partners for Prosperity, Inc.

City:Mt. Enterprise

State: TX

I have 20+ years of handling alternative investments in cash, growth and income for clients nationwide.  I strive to help my clients with all things financial in every way possible over the phone and the web.  I own an alpaca farm which I enjoy working during my downtime.  I also enjoy gardening, writing and reading books.  I also train other advisors on Prosperity Economics.

Click to see the full profile

Share |

June 23, 2015 Millionaire Fact of the Day

June 23, 2015 Fact of the Day:  Is there a difference in social media usage between the Mass Affluent and UHNW investor?






As more people across the United States continue to embrace various types of social media, how much have the wealthiest Americans followed the trend?  Is there a difference in social media usage between those who are worth between $100,000 and 1 million dollars, relative to those whose net worth is between $5MM and $25MM?  Quite simply…..yes, there is.  Overall, 57% of UHNW Investors are using Facebook, while 10% are on twitter.  This compares to 67% and 16% of Mass Affluent Investors, respectively. 

Did you know that among the UHNW users of twitter, 43% of them check it at least once per day or more?  As for who UHNW investors follow on twitter, family and friends are the most frequently cited identity, followed by news commentators and political commentators.  Twitter is also the most likely cited social media outlet that the UHNW would turn to in order to get financial and investment information. 

Whether or not you and your organization are actively tweeting, or passively following others in the industry with a more robust following; having a presence on Twitter is becoming more and more of a necessity.  


To learn more about the UHNW investor, click here or contact Randy Wostratzky at rwostratzky@spectrem.com or 224-544-5195