June 10, 2015 Fact of the Day: Will investors buy the Apple Smartwatch?
Do you plan on purchasing Apple’s new smart watch?
Recent research by Spectrem Group asked investors their intentions regarding the smart watch. More than 50 percent of investors said they definitely will not purchase the watch while 36 percent indicated they probably would not purchase one. But 10 percent indicated that they would probably purchase the Apple watch and 2 percent said they definitely would purchase it.
a. There were no differences between men and women in their likelihood to purchase Apple’s Smart watch.
b. Wealth level also did not impact an individual’s likelihood to purchase the watch.
c. Political party also did not impact one’s propensity to purchase the smart watch.
d. The biggest factor….? Age
How about you? Are your ready to buy a smart watch?