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Featured Advisor

Srbo Radisavljevic
Managing Principal/Investment Advisor

Edge Portfolio Management


State: IL

At Edge, a low client to advisor ratio allows for personal and customized service for each individual.  Our goal is to work as a team for each client to provide not only portfolio management but wealth coordination and financial planning.  We make every effort to have frequent communication with our clients and to provide timely response to calls and emails.  I also enjoy spending time with my wife and three kids, following Chicago sports, enjoying ethnic cooking, and serving as a school board member for Norridge School District 80.

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July 30, 2015 Millionaire Fact of the Day

July 30, 2015 Fact of the Day:  How much should a virtual advisor cost?






So you are going to work with a robo-advisor, an online service that uses your inputs to determine investment strategies without the services of a human financial advisor.

What do you think you should pay for such a technology-based service?

That is a question asked in Spectrem’s new study on virtual advisors – Wealthy Investors and their Perceptions of Virtual Advisors. In the report, investors who use robo-advisors were compared to those that do not, as well as to investors who use a human advisor through video-chat capabilities only.

The majority opinion is that working without the services of a human advisor should cost significantly less than what an investor would pay to have a human-to-human advisor service. Fifty-one percent of all investors believe a virtual advisor service should cost between 60 and 90 percent less than a traditional financial advisor.

Thirty percent of investors believe the cost savings should range between 30 percent and 59 percent, while 19 percent of investors think a robo-advisor should save the investor between 5 and 29 percent over what a traditional advisor would cost.

However, younger investors are more relaxed about the topic. Among investors under the age of 35, 62 percent believe the cost savings should range between 5 and 59 percent, while only 39 percent are looking for a 60-90 percent savings.

On the other end of the spectrum, the wealthiest investors believe a virtual advisor should save them significant dollars. Almost 60 percent of investors with a net worth between $5 million and $25 million believe a virtual advisor should be 60 to 90 percent less expensive than a human advisor.

Investors seem to have a fair understanding that you get what you pay for. Among the 6 percent of investors who use robo-advisors, only 47 percent say they are satisfied overall with their virtual advisor.  On the other hand, the 90 percent of investors who use a human advisor report an 85 percent satisfaction rate.



To learn more about Robo-Advisors, click here