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Asset Preservation Advisors




City:Atlanta

State: GA



BIOGRAPHY:
APA’s philosophy is to work closely with our clients to develop an in-depth understanding of their unique needs and objectives. We then customize a municipal bond portfolio that best meets their specific goals and needs. APA manages high quality municipal bond portfolios in four strategies: Short-Term, Intermediate-Term, High Income, and Taxable.

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Saying "No" to Soda

The sales of Diet Coke are dropping while the sale of Coke Zero is climbing. Meanwhile, soda sales at restaurants are dropping across the board.

| BY Kent McDill

The question “Is Pepsi O.K.?” is not being asked as much anymore in American restaurants.

The reason? Fewer people are asking for soda of any sort in restaurant these days.

Soda sales have dropped over recent years as Americans have switched to bottled water, teas or juices. But now the staple of the American restaurant beverage service is being ignored.

The NPD Group has conducted a five-year study that shows Americans ordered 4 percent fewer sodas at restaurants. Instead, people are drinking far more water, or coffee, when they go out to dine.

The report also said there is a steep decline in orders of milk at restaurants.

The report says carbonated soft drinks and milk represent 50 percent of all beverages ordered at a food service location, but have dropped by four billion servings since 2010.

“Despite recent declines in beverage servings, the fact is that beverages are still an important part of food service visits, whether by themselves or as part of a meal,” said NPD Foodservice Practice president Warren Solochek. “In order to drive beverage orders, food service operators will need to understand consumer’s changing tastes and offer an array of quality beverage choices, including healthy options.”

While this is bad news for soda companies, it also hurts the restaurant business, which has historically kept food prices lower with the ability to charge a relatively exorbitant price for soda, and in some cases charged for each soda refill as well. This is especially true for fast-food restaurants that promote low cost menu items but make up costs knowing a soda is going to be purchased along with the food.

But the effect is certainly being felt in the world of Coca-Cola, which reported its third consecutive quarter with declines in shipping of Diet Coke. For the third quarter of 2015, the number of cases shipped was down 8 percent.

In response, Coca-Cola has invested in new beverage choices such as juices, tea, bottled water and milk, as well as well-known so-called “energy drinks” like Monster. Coke is also purchased a stake in Keurig Green Mountain and is working with them to create an at-home soda maker similar to Keurig’s coffeemaker.

The Diet Coke-Diet Pepsi war is now centered on ingredients, namely the sweetener aspartame. After claims the sweetener is unhealthy surfaced, Pepsi announced plans to eliminate it from their drinks. Coca-Cola still uses aspartame in both Diet Coke and Coke Zero, which has seen a 9 percent increase in volume shipping in the third quarter.



About the Author


Kent McDill

kmcdill@spectrem.com

Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for www.nba.com. He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.

In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.

McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.

McDill is the father of four children, and an active fan of soccer, Jimmy  Buffett and all things Disney.