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Increasing Interest in Social Responsibility of Investments

Almost 30 percent of investors consider social responsibility of corporations when making investments, and that percentage looks to climb in the coming year.

| BY Kent McDill

In American society, some people care deeply about social responsibility, and others never give social responsibility a thought.

Similarly, some people consider social responsibility when they make their investments, and others don’t consider it.

A Spectrem study on socially responsible investing shows that 30 percent of affluent investors have social responsibility in mind when they choose their investment options. That number climbs in reverse proportion to wealth, as those with more wealth give less thought to social responsibility. Similarly, as investors get older, they think less about what function their investments perform outside of making them more money.

But the interest in socially responsible investments has ebb and a flow.

While 69 percent of affluent investors maintain a similar interest in socially responsible investing from one year to the next, 19 percent of investors indicate their interest in the topic has grown. Conversely, 13 percent of affluent investors say their interest has waned over the past year.

Again, younger investors see their interest in the topic grow. Thirty percent of investors under the age of 36 say their interest in socially responsible investing has grown, while only 17 percent of investors over the age of 64 have seen an increase in interest.

As age increases, interest in socially responsible investing decreases, and the rate is constant. Sixteen percent of investors over the age of 64 indicate their interest has lessened (which means they had at last some interest) while only 5 percent of investors under the age of 36 have recognized a drop in their interest.

Females have always reported a greater interest in investing in socially responsible corporations and businesses, and the interest among male investors wanes annually. More than one quarter of male investors say they have less interest in socially responsible investing today than they did one year ago.

About the Author

Kent McDill

Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.

In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.

McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.

McDill is the father of four children, and an active fan of soccer, Jimmy  Buffett and all things Disney.