Providers are now appealing to investors who don't want to make a six-figure minimum deposit for advice.
Some affluent Americans are convinced they do not have the amount of assets necessary to engage in a relationship with a financial advisor.
However, those same affluent Americans probably know that using an advisor would benefit them and their portfolio in the long run.
There is now a push among some financial firms and young financial advisors to work with investors who do not consider themselves wealthy and do not currently use an advisor because they don’t think their asset level is worthy.
According to Spectrem’s wealth segmentation series study Advisor Relationships and Changing Advice Requirements, 32 percent of Mass Affluent investors with a net worth between $100,000 and $1 million do not use any financial advisors. Among those, 30 percent believe they do not have the assets to warrant hiring an advisor (while others believe they can outperform advisors in investment decisions).
The problem is that many financial advisor firms, including some robo-advisors, requires a six-figure minimum investment to begin a relationship. However, today’s market of robo-advisors - algorithm-created platforms with no human input - do not always require that much of an initial investment. There is also a group of human advisors who are willing to work with investors on a much smaller scale for a small monthly fee.
The XY Planning Network, a collection of young advisors who pay for the use of the network, invite investors of relatively low wealth level to begin a relationship, often virtually. While these advisors are available to meet in person with investors, they are all technologically prepared to meet with investors through video-chat platforms like Skype or FaceTime.
Among the tab titles on the XY Planning Network website are “no commissions”, “no sales”, “sworn fiduciaries”, “virtual services” and perhaps most importantly, “no minimums”.
“I call them the underserved, the people who don’t feel they are being well served by the financial industry because they don’t have the assets,’’ said Kate Holmes of Belmore Financial, one of the founding members of XY Planning Network who no longer is affiliated with the service. “Those people often have the biggest planning challenges of their lives.”
Once Mass Affluent investors get involved with an advisor, they find general satisfaction with the decision as long as their portfolio and net worth are growing. The Spectrem study shows that 55 percent of Mass Affluent investors are comfortable with the fees they pay their advisors, and 30 percent generally disregard their fees as long as the advisor is being successful at his or her assigned task of increasing the net worth of the investor.
Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for www.nba.com. He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.
In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.
McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.
McDill is the father of four children, and an active fan of soccer, Jimmy Buffett and all things Disney.