Fourth of July spending is projected to reach $6.6 billion--up from last year’s $6.2 million forecast—with more than $1 billion expected to be spent on beer alone.
The 4th of July is a “big picture” holiday, in which Americans shake off any recent controversies and tragedies to celebrate the country’s best image of itself and the guiding values and principles on which it was founded. And this tumultuous year, especially, Americans are ready. According to the National Retail Federation, business will be booming come next Saturday.
The NRF forecasts that 4th of July spending will reach $6.6 billion--up from last year’s $6.2 million forecast—as nearly two-thirds of celebrants attend a cookout, barbeque or picnic, join in a parade, or gather to watch fireworks, Americans are expected to spend more than $1 billion on beer alone!
Wherever you are, your local 4th of July festivities is the place to be, but some cities really do a bang up job when it comes to Independence Day. Personal finance website WalletHub compared the 100 largest U.S. cities based on how well each balances fun and cost. The survey considered three major criteria, including entertainment and food, attractions and activities and weather.
The top 10 cities for Fourth of July celebrations are:
- St. Paul, MN
- Portland, OR
- San Francisco
- San Diego
- Madison, WI
- St. Petersburg
Minnesota’s Twin Cities ranked Nos. 1 and 2 for weather, while Seattle, Portland and Madison ranked in the top 10 for attractions and activities (Nos. 9 and 8, respectively). Only Madison ranked in the top 10 for entertainment and food (No. 4).
While not in the top 10, San Francisco can claim bragging rights for most accommodations and food services per capita, while Phoenix residents can enjoy the lowest average beer and wine prices.
The most popular cities for 4th of July celebrations—apparently the WalletHub survey’s equivalent to Miss Congeniality—are Las Vegas, San Diego, New Orleans, Los Angeles and Chicago, which is the site of the Grateful Dead’s reunion concert over the holiday weekend.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.