Henry David Thoreau himself said, I would rather sit on a pumpkin and have it all to myself, than be crowded on a velvet cushion.”
“I love thee, Autumn,” rhapsodized poet William Cullen Bryant,“ for thy scenery, ere…I love the splendor of thy sunset skies/The gorgeous hues that tinge each falling leaf/Lovely as Beauty's cheek, as woman's love too brief.”
True that, agree Affluent investors, according to Spectrem Group research inquiring into their favorite season. Four-in-ten ranked Autumn as the most wonderful time of the year, followed by Spring (29 percent) and Summer (26 percent). Affluent households overwhelmingly turn a cold shoulder to Winter; only 5 percent rate it as their favorite season.
Bryant is quoted as describing Autumn as “the year’s last, loveliest smile.” And yes, it may not be the warmest smile, but beside the comfort level of the temperatures, the season holds many health benefits, medical experts say. It is a bountiful time of fresh fruits and vegetables. Henry David Thoreau himself said, I would rather sit on a pumpkin and have it all to myself, than be crowded on a velvet cushion.” There are, of course, more practical uses for a pumpkin, but whatever.
Another benefit to Autumn: An extra hour of sleep with the conclusion of Daylight Saving Time.
Fall may not be a good time to be a leaf, but according to University of Chicago scientists, it’s the optimal season to be born. Researchers found that those who are born between September and November have a higher chance of celebrating a centennial birthday.
Age, not surprisingly, is a factor in what season Affluent household declare as their favorite. Respondents ages 41-50 are most likely to proclaim, winter (11 percent) and summer (41 percent) as their favorite times of year, while those ages 61 and over most eagerly await the Spring. Those under 40 are most likely to be on Team Autumn (52 percent).
What makes your favorite season your favorite season? The most cited factor (86 percent) among surveyed Affluent households is the weather during that particular time of year.
Roughly one-third cite the seasonal vacation opportunities, while about one-fourth states that their favorite sports that are on during that time of year (this is especially championed by respondents under 40).
Only 13 percent referenced the seasonal holidays.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.