Gaining financial knowledge is a priority of affluent investors, who consider this the primary benefit of working with a financial advisor.
So you want to be a socially responsible investor. You want to make investments that encourage corporations to improve their practices on environmental, social and governance issues and get a good return on your investment in the process. You want to put your money where your ideals are and help create a better world for your children and grandchildren or the less fortunate. Where do you go for information?
The highest percentage (48 percent) of affluent investors who wish to further explore socially responsible investments will first contact their financial advisor, according to a new Spectrem Group report, Investor Perceptions of Socially Responsible and Impact Investing One fourth will consult the Internet, while less than 10 percent will seek the counsel of specific socially responsible organizations (9 percent), financial publications (8 percent), friends or family members (4 percent) or co-workers (1 percent).
(What types of companies do socially responsible investors most want to support? See the full report here).
Gaining financial knowledge is a priority of affluent investors, who consider this the primary benefit of working with a financial advisor. Seven-in-ten said that they consider this the No. 1 advantage of working with a financial professional, while almost two-thirds (64 percent) said the advantage of consulting a financial advisor is that it provides them with a wider range of investment opportunities.
Across age groups, Baby Boomers ages 55-64 and seniors 65 and up are the most likely to talk to a financial advisor about socially responsible investing. The highest percentage of those who would consult the organizations themselves are Millennials ages 35 and under. Of those who would log on to the Internet for information about socially responsible investing, the highest percentage was ages 45-54.
While men and women equally believe that socially responsible investing will create a better world for future generations, women are more likely than their male counterparts to believe that socially responsible investing will compel other companies to embrace this business practice (50 percent vs. 42 percent), improve the environment (51 percent vs. 41 percent), and send a message to companies that create harmful products..
Affluent women investors, who, according to Spectrem Group research, consider “peace of mind” to be the primary advantage of working with a financial advisor, are more likely than men to contact one about socially responsible investing (54 percent to 45 percent).
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.