Nearly 70 percent of Americans currently own an outdoor barbecue grill, according to the 2015 Weber GrillWatch survey.
Summertime, and the grillin’s easy.
Nearly 70 percent of Americans currently own an outdoor barbecue grill, according to the 2015 Weber GrillWatch survey, and they are most likely to fire them up in the summer. The Fourth of July is the top grilling holiday (83 percent grill on America’s birthday), followed by birthdays (72 percent), Labor Day (70 percent) and Memorial Day (62 percent). For the record, 30 percent of grill owners tackle a barbecue for the Super Bowl.
A Spectrem Group Investor Pulse survey conducted by Spectrem Group finds that Affluent households are really cooking with gas. Nearly two-thirds (64 percent) reports owning a gas grill, followed by a charcoal grill (15 percent) and an electric grill (4 percent). Seventeen percent indicate they don’t own a grill.
The highest percentage of gas grillers are Millionaires with a net worth of up to $5 million (67 percent) and Ultra High Net Worth households with a net worth of at least $5 million (69 percent).
Feeding the stereotype of grilling as a guy thing, women are more likely than men to report they do not own a grill (20 percent vs. 14 percent).
By political association, Republicans are most likely to cast their vote for a gas grill (69 percent vs. 55 percent of Democrats), while Democrats are more likely than their GOP counterparts to own a charcoal grill (21 percent vs. 14 percent)
Twenty percent of Democrats vs. 14 percent of Republicans say they do not own a grill. That seems un-American!
How often do Affluent households overall use their grills? Nearly sic-in-ten (56 percent) said they are grilling on a weekly basis, while 18 percent grill primarily on special occasions. Ten percent view grilling as a monthly treat, while 8 percent grill everyday (now we’re cookin’).
Respondents under the age of 40 are significantly more likely to limit their grilling to a monthly basis 32 percent), the Millionaire Corner survey finds, while Baby Boomers ages 51-60 are the most likely to grill on a weekly basis (63 percent).
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.