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Srbo Radisavljevic
Managing Principal/Investment Advisor

Edge Portfolio Management


State: IL

At Edge, a low client to advisor ratio allows for personal and customized service for each individual.  Our goal is to work as a team for each client to provide not only portfolio management but wealth coordination and financial planning.  We make every effort to have frequent communication with our clients and to provide timely response to calls and emails.  I also enjoy spending time with my wife and three kids, following Chicago sports, enjoying ethnic cooking, and serving as a school board member for Norridge School District 80.

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Museum Exhibit Celebrates TV's Greatest Advertising Icons

Advertising Age ranked Ronald, the Green Giant, the Pillsbury Doughboy and Tony among the 20th century’s top 10 advertising icons. Each is still shilling away.

| BY Donald Liebenson


“Mad Men’s” series finale airs Sunday night, so the timing is perfect for a new exhibition at Chicago’s Museum of Broadcast Communications that celebrates advertising’s greatest icons.

Some of these 30-second superstars are still going strong after decades; others, long since departed, will make Baby Boomer’s nostalgic hearts go snap, crackle, pop. Among them are: Ronald McDonald, the Keebler Elves, Mr. Clean, Morris, (the original Grumpy Cat), who hawked for 9Lives brand cat food, the Pillsbury Doughboy, Charlie the Tuna (for Star-Kist, indelibly voiced by actor Herschel Bernardi), and the Raid bugs.

Advertising Age ranked Ronald, the Green Giant, the Pillsbury Doughboy and Tony among the 20th century’s top 10 advertising icons. Each is still shilling away.

“Historically speaking, television has been the premiere stage for some of the nation’s most revered advertising characters,” Bruce DuMont, Founder/ President of the Museum of Broadcast Communications, said in a statement. “These beloved characters helped define many of the world’s top consumer brands, and each has become synonymous with their brand in commercials, print ads, packaging and on grocery shelves.”

“Mad Men” is a New York-centric show, but these and other advertising mascots were created or developed in Chicago. One of them led to the formation of one of the country’s legendary advertising agencies: Leo Burnett, which developed seven of the characters featured in the exhibit. As the Chicago Tribune reports, Burnett himself developed the Jolly Green Giant and the company said it would give him the advertising account if he formed his own company, which he did 80 years ago.

Just as every generation thinks they have bragging rights to the best music and popular culture, Baby Boomers may be onto something when it comes to advertising characters. Tony the Tiger is grrrreat!; that jerky Cheetos tiger, Chester Cheetah, who encourages people to engage in rude, vengeful or otherwise anti-social behaviors, not so much.

What many of these enduring characters have in common is a distinct personality. Not coincidentally, some were brought to life by former Warner Brothers animators, who were masters of the art of personality animation, including Tex Avery (the Raid bugs), Friz Freleng (Charlie the Tuna) and the Klasky Csupo company, perhaps best known for the animated series, “Rugrats” (Ronald McDonald cartoons).


Who are your favorite advertising mascots. Share them in our comments section below.

About the Author

Donald Liebenson

Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.  

A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.