Never mind the supposed “war on women” that has become one of the talking points in this election year. It is the war for women that is bound to intensity in the final month of the fiercely-fought campaign, and women, who comprised 53 percent of the electorate four years ago, are more likely than men to be on the wrong side of the “better off” question.
Conversely, 55 percent of men said they are better off vs. 45 percent of women.
When asked why they felt they were not better off than they were a year ago, women were more likely than men to say they had less disposable income (47 percent vs. 43 percent). They were also more likely than men to say that they have had to take on more debt (20 perent vs. 15 percent). Women and men were near equally downbeat on the performance of their portfolios (29 percent vs. 27 percent).
Of those who feel they are financially better off than they were a year ago, men, again, express more confidence in their situation than women. They are more likely to say that the economy is improving (21 percent vs. 12 percent) and that they have less debt (18 percent vs. 13 percent).
Not surprisingly, men who believe that they are financially better off now are significantly more likely than women to say that that their portfolio has improved (36 percent vs. 23 percent). Many studies find that women are less confident investors than men and less likely too their own horns when it comes to investment acumen.
The economy is the biggest campaign issue for a near equal percentage of women and men (48 percent vs. 46 percent), but health care is a more important issue for women (14 percent vs. 10 percent).
How the candidates go about trying to win their hearts and minds will be one of the more interesting subplots of this election.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.