Women are more actively engaged with social media than men, and affluent widows and divorcees are using these platforms to help them navigate the transitions in their lives and adapt to the new normal, a new Millionaire Corner report finds.
Widows, for example, are more frequent Facebook visitors than are divorcees (69 percent vs. 64 percent). This is no doubt due to the fact that widows are on average older than divorcees and more likely to be retired and with more free time. Similarly, 29 percent of widows said they watch YouTube videos, compared with 23 percent of divorcees, while 13 percent said they use Twitter vs. 2 percent of divorcees.
Divorcees, more likely to be in the workplace, are greater users of the business networking site LinkedIn (40 percent vs. 27 percent). They are also more active online and have become better acclimated to using online tools to pay their bills. Three-quarters, for example pay their credit card bills online compared to 56 percent of widows. Seventy-percent pay for personal shopping vs. 33 percent of widows. Similarly, divorcees are much more likely than widows to make online payments for their insurance (62 percent vs. 40 percent), mortgage (40 percent vs. 16 percent) and medical payments (34 percent vs. 20 percent).
Divorcees much more prefer to peruse their financial statements online (59 percent vs. 33 percent) and are more interested in being able to view their account balances in one place online (62 percent vs. 44 percent).
A nearly-identical percentage of widows and divorcees (20 percent vs. 19 percent) said they are relying more on social media to communicate with others than they do traditional channels such as the telephone. And with more free time to explore the Internet, just over twice as many widows as divorcees (9 percent vs. 4 percent) said they rely more on social media for information instead of newspapers, television and radio.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.