“Today, father, is Father’s Day,
And we’re giving you a tie.
It’s not much you know.
It’s just our way of showing you
We think you’re a regular guy.
You say that it was nice of us to bother,
But it really was a pleasure to fuss.
For according to our mother, you’re our father
And that’s good enough for us."
Songwriter and Marx Brothers’ screenwriter Harry Ruby’s Father’s Day ditty is comic testament to where dad stands on the gift-giving hierarchy. A Millionaire Corner survey found that people are five times more likely to lavish more attention on mom than dad on their respective holidays.
Father’s Day gift-givers have traditionally gone the clothing route. Forty-four percent of respondents to a recent Millionaire Corner survey said they have given their father a shirt in the past, while nearly one-fourth (24 percent) have given the proverbial tie.
Nearly four-in-ten have gifted their father with a book (39 percent) and a gift card to a store (38 percent), while one-third have presented a gift card to a restaurant or theatre or tools or other equipment. Almost one-fourth (22 percent) have given their father sports equipment.
And this year? It’s not looking too good for personal gifts, our survey found. Thirteen percent—the highest percentage of those surveyed—said they will be giving their father a gift card to a store, while 11 percent will present dad with a gift card to a restaurant or theatre. Just 6 percent said they will give dad a book, while 5 percent intend do give their dad sports equipment. Four percent of respondents will give tools, 3 percent will proffer tickets and 2 percent tickets to a cultural event.
On the plus side, only 1 percent said they will be giving dad a tie.
Fathers with daughters may have a gift advantage. Twice as many women as men said they will get their father a book, sports equipment or tickets to a cultural event.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.