“Watch what you want when you want,” once the mantra of the home video industry, has been co-opted by the Internet, according to a new Nielsen Co. Cross Platform Report. The number of Americans who watch video on their mobile devices has increased 41 percent over last year and more than 100 percent since 2009.
Television still rules the “vast wasteland and is the dominant source of video content for all demographics, Nielsen found. Overall TV viewership increased 22 minutes per month per person over last year. However, timeshifted TV continues to see growth, both in the penetration of DVR devices in the home and the viewing time. Internet video streaming, which is highest among a younger and diverse subset of the population, is also increasing, the report said.
Viewers ages 18-34 are also driving a new trend that shows less traditional TV viewership and significantly more streaming of Internet video via their computers.
Meanwhile, the number of those using social networking sites has nearly doubled since 2008 and the population using them has gotten older, according to a new Pew Research Center study. Seventy-nine percent of American adults say they use the Internet and nearly half of adults (47 percent) say they use at least one social network site, close to double the percentage of adults who used a social network site three years ago.
Not surprisingly, Facebook dominates, according to the survey, 92 percent of social network site users are on Facebook, followed by MySpace (29 percent), LinkedIn (18 percent) and Twitter (13 percent).
Our research shows an increasing number of Mass affluent investors with a net worth between $500,000 and $1 million (not including primary residence) are using technology as a resource and reference tool. Twenty percent regularly read blogs that pertain to financial topics. Ten percent use the apps on their mobile phones for information about finances and investments.
This behavior is more prevalent among the youngest investors ages 54 and under. Twenty-six percent frequent blogs and 19 percent use mobile apps.
Mass Affluent investors ranked websites other than their advisor or provider’s as the second most important source of news about investments behind their primary financial advisor. Eighty-one percent said they use the Internet for financial research, while three-quarters use it for financial goal planning or analysis.
As social networks and technology become more pervasive, how will it further impact how we learn about and conduct business? Stay tuned.