Ultra High Net Worth investors, who tend to be older, are more likely to have worked with the same investment advisor for 15 years or more (25 percent vs. 20 percent of Millionaires).
Ultra High Net Worth investors are more loyal to their investment advisors than their Millionaire counterparts, according to a recent wealth level study conducted by Spectrem’s Millionaire Corner of households with a net worth between $5 million and $24.9 million (not including primary residence).
Six-in-ten said that they would follow their investment advisor if he or she left their company for another firm, compared with 53 percent of Millionaire investors who likewise said they would follow their advisor. In both cases, these affluent respondents said that their relationship with their investment advisor was more important to them than the firm for which the investment advisor worked.
While Ultra High Net Worth and Millionaire investors give themselves the bulk of the credit for their financial success, they are slightly more likely than Millionaires to give their financial advisor some due. When asked to grade on a scale of 100 on which 0 equals themselves and 100 equals their advisor tpo whom they would attribute their financial success, Ultra High Net Worth investors reported 39.74, compared with Millionaires’ grade of 39.16 and Non-Millionaires’ grade of 37.19.
Ultra High Net Worth investors’ overall satisfaction with their investor advisor has grown in the past year. Eighty percent said they are satisfied overall with their advisor, compared with 73 percent last year. Satisfaction with their knowledge and expertise and their responsiveness to requests, too, has improved over the past year from 77 percent to 82 percent and from 79 percent to 84 percent, respectively.
These wealthier investors are likelier to have had longer-lasting relationships with their investment advisor than Millionaires. Four-in-ten of investors surveyed from both wealth levels say they have worked with their primary investment advisor for between three and up to ten years, but Ultra High Net Worth investors, who tend to be older, are more likely to have worked with the same investment advisor for 15 years or more (25 percent vs. 20 percent).
Of Ultra High Net Worth investors who would choose to remain with the firm rather than follow their investment advisor, a majority (57 percent) said that the safety and brand name of the company was more important to them than their relationship with an advisor.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.