Online coupons are gaining acceptance by a new generation of tech-savvy couponisseurs, according to new statistics released on the occasion of National Coupon Month, which begins today.
The prolonged economic downturn coupled with advances in digital distribution have served as a great marketing hook for coupon websites such as CouponSherpa.com and CouponCabin.com as they appeal to people’s frugal instincts to get into the coupon habit. Cable channel TLC’s popular reality series Extreme Couponers is making couponing relevant to a younger demographic.
After a 14-year decline that ended in 2006, the coupons’ digital makeover has given this century-old cost-saving practice a boost. Between 2008 and 2009, the height (or depths) of the recession, usage of online coupons increased 263 percent, according to Kinoli Inc., a family of websites whose brands include CouponSherpa.com. Over 88 million consumers - 47 percent of Internet users - anticipated using online coupons this year. Kinoli forecasts usage will increase to 92.5 million in 2012 and 96.8 million in 2013.
A CouponCabin.com survey finds that nearly three-quarters of adults (74 percent) have used an online coupon at least once, with 36 percent reporting they use an online coupon or coupon codes at least once a month, according to a new Coupon Cabin.com survey. More than one in ten (11 percent) said they use an online coupon or coupon code at least once a week.
Nearly half (49 percent) use coupons to purchase food and wine. The next most popular category is clothing (39 percent), followed by pet supplies (28 percent), beauty supplies (25 percent), and books and magazines (24 percent).
CouponCabin asked survey respondents to share their greatest coupon savings. Among them were $250 on a computer, more than a $1,000 saved on a $1,600 plasma TV and $1,800 sectional couch, three-quarters off video game downloads, and $400 off a two-for-one airline ticket.
National Coupon Month was inaugurated in 1998 by the Performance Marketing Agency to “spotlight the impact of coupons on consumers.” To mark the occasion, CouponSherpa created ILoveCouponMonth.com., a storehouse of tips, statistics and saving tips.
Here are some random coupon facts to impress your friends:
Every hour spent couponing in 2011 is worth an estimated $100
Moms are roughly twice as likely to search for online coupons as other categories of women
Digital offers increased by 37 percent last year
Overall coupon redemption grew 3.1 percent to 3.3 billion in 2010