The Non-Millionaire Outlook in March increased sharply by 21.51 points to 21.13, the highest reading since May 2011, and up 15.66 points from March 2013.
The Spectrem Affluent Household Outlook surged 10.54 points in March to 19.52, a more than three-year high and the largest month-to-month gain in four months. A surge in confidence among non-Millionaire investors drove the increase.
The Spectrem Affluent Household Outlook is a monthly measure of Affluent investor confidence in four financial factors that impact their daily lives. In the overall Outlook, Household Income posted the largest month-to-month gain, 17.13 points to 18.30, the highest reading since May 2011. Household Assets gained 10.7 points to 32.03, a four-month high. Company Health gained 10.73 points to 15.70, a 34-month high. The Economy posted the smallest month-to-month increase, 4.1 points to 12.
Year-to-year, the Spectrem Affluent Household Outlook is up 14.04 points.
The rise in the Spectrem Affluent Household Outlook coincides with a surge in the Conference Board Consumer Confidence index, which likewise jumped in March to 82.3, a five-point increase from February. This is the first reading above 82 since last June and the highest reading since January 2008, the Conference Board reports. The gain was driven by consumer expectations that the economy will continue to improve in the next six months.
Spectrem Group further breaks down Outlook measurement by Millionaire and Non-Millionaire households. The Non-Millionaire Outlook in March increased sharply by 21.51 points to 21.13, also the highest reading since May 2011, and up 15.66 points from March 2013.
This is the first time in three months that each component in the non-Millionaire Outlook was in positive territory. Household Income gained 24.06 points to 22.73, another almost three-year high. Household Assets gained 17.54 points to 27.27, the highest reading since September 2007. The Economy gained 23.65 points to 17.38, the highest reading since January 2011, while Company Health gained 20.78 points to 15.15, this component’s best reading since May 2011.
Millionaires generally express higher confidence in their financial situation than their Non-Millionaire counterparts, but in March, their Outlook was more muted. The Millionaire Outlook was basically unchanged from February, edging up just .29 of a percentage point to 18.18. Household Income gained 10 points to 14.58, a four-month high. Household Assets ticked upward 3.63 points to 36.92. Company Health gained 1.75 points to 14.92, but the Economy dropped 13.92 points to 7.49, a three-month low.
The Millionaire Outlook is up 12.71 points from March 2013.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.