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Investors Choose Snack Size Candy Bars for Halloween Visitors

Some wealthy investors are still handing out full-size candy bars on Halloween. 

| BY Kent McDill

When snack-size candy bars were invented, Halloween was transformed for treat-givers, and today most wealthy investors offer the smaller candies to the trick-or-treaters that come to the door.

A Spectrem’s Millionaire Corner survey of wealthy investors found that 52 percent plan to offer snack-size candy bars on Oct. 31 this year. No other option garnered more than 6 percent of the responses, although 29 percent said they would not be offering candy on Halloween.

Among investors with a net worth of under $100,000, 41 percent said they would not be handing out treats this year, and 43 percent of unmarried investors were going to skip the holiday event as well.

Almost 6 percent of investors said they would offer bubble gum, taffy or lollipops to the costumed kiddies, while 5 percent said they would be offering a snack item like fruit snacks or pretzels.

Although only 4 percent of the more than 1,000 investors surveyed said they would be offering full size candy bars, 11 percent of investors with a net worth of over $5 million planned to go that route.

Among investors with a net worth of under $100,000, 41 percent said they would not be handing out treats this year.

The National Confectioners Association announced this year that 72 percent of all candy spending this Halloween would be on chocolate. Information Resources, a market research firm, said $3.9 billion has been spent over the past four years on chocolate bars, bags and boxes under 3.5 ounces, which is the standard size of a chocolate bar sold at grocery store checkouts.

IRI also provided information on the top chocolate brands in sales over the past 12 months, and 24/7 Wall Street released the list. The top five were:

1.       Reese’s (Hershey)

2.       M&M’s (Mars)

3.       Snickers (Mars)

4.       Hershey’s (Hershey)

5.       Kit Kat (Hersheys)

About the Author

Kent McDill

Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.

In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.

McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.

McDill is the father of four children, and an active fan of soccer, Jimmy  Buffett and all things Disney.