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Asset Preservation Advisors




City:Atlanta

State: GA



BIOGRAPHY:
APA’s philosophy is to work closely with our clients to develop an in-depth understanding of their unique needs and objectives. We then customize a municipal bond portfolio that best meets their specific goals and needs. APA manages high quality municipal bond portfolios in four strategies: Short-Term, Intermediate-Term, High Income, and Taxable.

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Small Business Saturday Promotes Local Businesses on Year's Busiest Shopping Weekend

Local retailers hoping for show of community support

| BY Donald Liebenson

Small Business Saturday, to be held on Nov. 26, does not have the sizzle of Black Friday or Cyber Monday, but its emphasis on local businesses makes it just as vitally important a shopping day. What began as a savvy marketing campaign by American Express to promote businesses that accept the AmEx card has in its second year gained some serious (Main) street cred.

Small businesses have generated two out of every three net new jobs over the past 17 years and employ over half of all private sector employees, according to the Small Business Administration. The 3/50 Project, a small business advocacy group that encourages consumers to spend $50 a month at three local retailers they would hate to see go out of business, states that with every $100 that is spent at a local retailer, $68 will return to the community through taxes, payroll and other expenditures. 

“Small businesses are the foundation of our economy,” said SBA administrator Karen Mills in a statement. “Small Business Saturday is an opportunity to show our support for our friends and neighbors who throughout the year are growing our local economy, as well as supporting many local initiatives and organizations.”

They could use a boost in confidence. Nearly three-fourths of small business owners surveyed in September by Millionaire Corner do not believe the recession is over. Just over 29 percent said they were better off financially than they were a year ago, compared to nearly 47 percent who said they were not.

The National Federation of Independent Business Optimism Index posted small gains in October, but was held in check by negative owner sentiment.

The net percent of owners expecting better business conditions in six months was 16 percent, up 6 points from September, but still 26 points worse than the beginning of the year. In other findings, nine percent plan to increase employment over the next three months, down 2 points from September, while 12 percent plan to reduce their workforce (unchanged). Twenty-six percent of the owners indicated “poor sales” as their top business problem.

But that is not dimming the independent retailers’ entrepreneurial spirit. “When we all shop small, it will be huge,” the Small Business Saturday website proclaims, and independent businesses across the country are getting into the act. Blossom and Basket Boutique in Mount Airy, MD, is offering 25 percent off all candles. Mention Small Business Saturday at Honest Engine Auto Repair in Henniker, NH, and get 10 percent off your total bill. At Petrie Motorsports in Elkhorn, WI, bring in your snowmobile for service and likewise save 10 percent of your total bill (for more offers from participating businesses, visit the Small Business Saturday page of  Facebook or the  National Federation of Independent Business website).



About the Author


Donald Liebenson

dliebenson@millionairecorner.com

Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.  

A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.