September 22, 2014 Millionaire Fact of the Day: What is the Most Valuable Attribute of a Financial Advisor?
Personality and trust trump fees. Millionaires tend to value characteristics like honesty, trustworthy and transparency the most. Overwhelmingly the most important characteristic when choosing a financial advisor is trust. If they meet someone that they don't think they can trust, they are unlikely to use that advisor. So how do you decide to trust someone? Referrals from family and friends, ratings like those on our Best Advisor Service and personal chemistry.