Americans’ spending habits are reflecting a patriotic spirit, according to a Gallup pool released Wednesday.
Forty-five percent of respondents said they recently made a special effort to buy products made in the United States. When asked why, about one-third said it was to support the country. An equal percentage said that buying American keeps and creates jobs in the U.S. Twenty percent said it was do their part for the U.S. economy. Only 13 percent said that American products were better quality or better products in general.
Nearly two-thirds of Americans (64 percent) are willing to pay more for a product made in the United States compared to similar products made in other countries.
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Breaking down respondents’ spending habits by age, one finds less a generation gap than a generation chasm. While nearly two-thirds (61 percent) of seniors ages 65 and up said they have made a special effort to buy American, more than three-fourths of Millennials (79 percent) said they did not. Generation Xers, too, do not shop as patriotically as their baby boomer counterparts.
It’s not that Millennials are less patriotic. A recent spending habits survey conducted by the National Retail Federation found Millennials, who were hit hardest by the economic collapse, are cutting back on spending and looking for the best deals. One-quarter of Millennial respondents said they search online for sales and bargains, while one-third said that the state of the economy is driving them to use coupons more often.
In what areas of the country are residents more apt to buy American? Towns and rural areas have the most patriotic spending habits, the Gallup poll found, followed by suburban areas and big and small cities. Between the genders, it is women who are making a special effort to purchase American-made products, 48 percent vs. 42 percent of men.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.