Plan participants find most communication tools from advisors to be just satisfactory.
The communication between an investor and his advisor are key components of a successful and profitable relationship, and yet most communication tools are criticized by investors.
A Spectrem’s Millionaire Corner study of wealthy investors – Relationships with Advisors – shows that less than 60 percent of investors consider any of the communication tools used by investors to be of “excellent’’ quality.
The communication tools in question include account statements, face-to-face meetings with advisors, the financial plan, access to the firm’s management or experts, newsletters and blogs.
An “excellent’’ rating was hard to come by, as only 58 percent of Mass Affluent investors - those with a net worth between $100,000 and $1 million Not Including Primary Residence - found their account statements to be “excellent” (although “account statements” got the best grade of all communication tools). Fifty-six percent of Millionaire investors (those with a net worth between $1 million and $5 million NIPR) graded their account statements as excellent.
Fifty-four percent of Mass Affluent investors said that face-to-face meetings with advisors were excellent and 55 percent of those meetings with Millionaire investors were excellent. All other communication tools dropped below 50 percent excellent.
In regards to the written word, newsletters were deemed “excellent’’ by only one-quarter of investors (25 percent Mass Affluent, 23 percent Millionaire). Even worse were blogs, with only 10 percent of blogs being deemed excellent by Mass Affluent investors and only 9 percent deemed “excellent’’ by Millionaire investors.
Very few investors rated advisor communication tools as poor, with overall percentages always ranging around 5 percent or below. There are, however, differences in some categories, and age often has a lot to do with the differences.
Seven percent of all investors think advisor newsletters are “poor’’ and that number jumps to 14 percent of investors aged 44 and under. Again, overall only 5 percent of Mass Affluent investors consider their access to top management or experts is poor, but 12 percent of investors aged 44 and under believe their communication with top management is poor.
Blogs are disrespected, as 23 percent of all Mass Affluent investors consider them “poor’’ and that percentage is almost doubled (43 percent) among investors 65 years of age and older.
Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for www.nba.com. He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.
In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.
McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.
McDill is the father of four children, and an active fan of soccer, Jimmy Buffett and all things Disney.