November 4, 2014 Fact of the Day: Do Political Ads Affect Affluent Investors?
Did you know that more than three-quarters of investors say that political advertisements have no impact on their vote?
It's interesting to note, however, that wealthier investors are more likely to acknowledge that political ads impact them than less wealthy investors. While only 20 percent of investors with a net worth less than $100,000 said that political advertising influenced them, almost 30 percent of those with a net worth over $5 million said that political ads influenced them. Thirty eight percent of business owners acknowledged that political ads influenced them and 25 percent of Corporate Executives felt similarly.
Unmarried investors were less likely than married investors to indicate that political ads influenced them....only 18 percent...and only 19 percent of investors under age 40 said that ads influenced them.
As far as political parties? 26 percent of Democrats admitted to being influenced and 25 percent of Republicans were influenced by ads. Independents? Less so at 20 percent.
How did the political ads influence you? Maybe we all could vote for just positive content based ads instead of attack ads? That's got my vote!