Affluent investment was down in July, as slightly more investors surveyed this month by Spectrem Group chose “Not Investing” as an option. This category rose 1.6 points to 37.2, which is an eight-month high.
Further, investment in Cash increased by 3.6 points to 25.8.
All other investment categories posted declines from the previous month. Real Estate’s drop was the largest; 5.3 points to 7.4, a four-month low.
Investment in Bond Mutual Funds was down 2.9 points to 11.7, the lowest reading in more than a year, while Stocks dipped 1.5 points to 29.2, a nine month low. Bonds dropped 1.3 points to 7.9, also the lowest
reading in more than a year, which Stock Mutual Funds dipped 0.6 points to 31.
Our monthly survey further breaks down Affluent investor preferences by Non-Millionaire and Millionaire households, which have see-sawed in recent months as to which opted to stay on the sidelines. In a reverse of last month’s readings, this month it was Non-Millionaire households most likely to opt for “Not Investing,” which rose 4.4 points to 42.9,
Non-Millionaire investment in Cash fell 3 points to 18.4 and Stocks dropped 2.2 points to 23.3, the lowest reading since last December.
Meanwhile, slightly fewer Millionaires chose to “Not Invest” this month. This category dipped 1.2 points to 31.8, the first decrease since last February.
But among investment options, most opted for less risky Cash investments, which gained 9.8 points to 32.8, the highest reading since April 2011. Bonds edged upward 0.6 points to 11.1.
Millionaire investment in Stocks, meanwhile, ticked downward 0.7 points to 34.7.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.