Networking on Facebook can be more than social and might even lead to a job, says a new coalition that teams the social network with a coalition of nonprofit employment services.
Networking on Facebook could lead to gainful employment, according to Hilda L. Solis, secretary of the Department of Labor, who yesterday announced a new partnership that links the social network with a coalition of nonprofit employment services.
“By leveraging the power of the social Web, this initiative will provide immediate, meaningful and ready-to-use information for job seekers and employers, and a modern platform to better connect them,” said Solis.
The social media network most commonly associated with job searches and hiring is LinkedIn, but Facebook enjoys a much larger and broader audience. A study on social media use conducted by Millionaire Corner in March shows that 63 percent of High Net Worth Millionaires are networking on Facebook, compared to 35 percent use LinkedIn. Less affluent Americans, particularly those age 54 and younger, are even more likely to be networking on Facebook. Nearly three-fourths of Non-millionaires age 54 and younger use Facebook, and 38 percent use LinkedIn.
As part of yesterday’s announcement, Facebook debuted its Social Jobs Partnership page, www.facebook.com/socialjobs. The page lists training programs, educational opportunities and job search resources. Facebook will also drive traffic to the page through public service announcements targeted to users in areas with high unemployment.
Partners in the effort - the National Association of Colleges and Employers, the National Association of State Workforce Agencies and the DirectEmployers Association – will conduct surveys to research the way job seekers, college career centers and recruiters use the social network. The coalition will explore how job postings can be shared on Facebook and other social networks free of charge. The group will also explore how existing government resources for job seekers can be distributed to people networking on Facebook.
“Facebook is about connecting people, so that they can share what’s important to them, and that is the driving force behind the social jobs partnership,” said Marne Levine, Facebook’s vice president of global public policy. “We’ve brought employers, recruiters, college career services and government agencies together to help the millions of Americans who use Facebook to find jobs.”
The National Association of Colleges and Employers, which connects recruiters with college career service professionals, reports that more than 70 percent of college career centers have a Facebook page.
“In the interest of getting people back to work, the Social Jobs Partnership will pursue a number of initiatives designed to more effectively leverage the utility of social networks in the job market,” states Facebook on its Social Jobs Partnership page.