Netropolitan is the most exclusive of social networks. Described as "an online country club," it costs $9,000 to join and $3,000 annually.
A random glance at my Facebook page finds such posts as, “21 Jokes You’ll Feel Stupid for Laughing At,” “How Well Do You Know 70s TV Shows,” and “At What Age Will You Die?” Netropolitan.club, a recently launched social media site, caters to users at least 21 years old with more sophisticated tastes and rarified pursuits, not to mention the net worth to be a member. Described as “a first-of-its-kind online country club for affluent, but busy individuals, Netropolitan costs $9,000 to join and $3,000 annually.
James Touchi-Peters, conductor of the Minnesota Philharmonic Orchestra for nearly a decade, created Netropolitan for affluent people like himself looking to interact online with peers with whom they could talk about their European vacation, new luxury car, or dinner at that exclusive five-star restaurant without being trolled.
Touchi-Peters figures that “one out of every 200 people has income over $1 million,” he said in a statement. “Some busy millionaires feel isolated. Netropolitan club is a place for them to interact with people within their social status, but outside their social circle.”
A new Spectrem’s Millionaire Corner wealth level study of households with a net worth of at least $25 million found that a majority (52 percent) use Facebook. Of these, the highest percentage (63 percent) is under 55. Why would America’s ultra-wealthy pay for the privilege of joining Netropolitan’s online community?
Speaking for himself, Touchi-Peters said, “Many people cannot relate to my lifestyle or interests. I realized there should be an outlet for that.” This particular outlet does not accept third-party advertising. Nor will they be asked for personal or banking information. Security for members, Touchi-Peter says, is paramount. The initial $9,000 fee is to vet members.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.