Mom blogs—all four million (give or take) of them—take their cue from the late humorist Erma Bombeck, who wrote, ““When your mother asks, "Do you want a piece of advice?" it's a mere formality. It doesn't matter if you answer yes or no. You're going to get it anyway."
From Girl’s Gone Child and The Pioneer Woman to Tech-Savvy Mama and Whiskey in my Sippy Cup (a self-described “heartbreaking work of staggering mediocrity”), there is no such thing as a typical mom blog, just as there is no such thing as a typical mom. Each blogger brings to the table their own unique voice, trials and tribulations. Here some recent posts from various mom blogs:
· “Television and Tampons: A Bad Mix” (Attack of the Redneck Mommy)
· “A Reminder: Don’t Forget What It’s Like to Have a Small Child on an Airplane” (Extraordinary Mommy)
· “PMS—aka Please Make It Stop” (Motherhood Uncensored)
· “Why We Spend Our Summers in Mexico” (Spanglish Baby)
· “Autistic Pride (and Prejudice)” (Stark. Raving, Mad. Mommy)
But this ever-growing virtual village of mom blogs is more than just about good advice, empowerment, and sharing life lessons. It is increasingly big business. In an email to Millionaire Corner, Elisa Camahort Page, co-founder and COO of BlogHer, the leading cross-platform media network created by, for and with women social media leaders. wrote, "It's a well-worn statistic that women control over 80 percent of household spending, but here's some other key data you might not know: Over 80 percent of U.S. online women are active in social media. Over 60 percent of women who are active blog readers report having made purchases based on blog recommendations...and that's a significantly higher percentage than active Facebook users (33 percent) or Twitter users (31 percent) report. Put that together, and it explains pretty clearly how influential women who blog and use social media are!"
It also explains a shifting priority for marketers. Mom bloggers are an attractive demographic. The average mommy blogger is 37 years old, according to a new Scarborough Research study. Eightty-nine percent have kids between the ages of 2 and 11.
According to Technorati, mom bloggers are 21 percent more likely than the general blogging population to be approached by a brand. Five years ago, noted CBC blogosphere reporter Ira Basin, toy companies handed out 98 per cent of their samples to TV stations, newspapers and magazine. Today 70 per cent of those free samples go to bloggers. More than 100 mom bloggers were invited to participate in an “online red carpet premiere” later this month to blog-up a new independent film, Mighty Fine.
This rising influence is also paying off for the bloggers themselves. The New York Times dubbed Salt Lake City resident Heather B. Armstrong of Dooce,com “Queen of the Mommy Bloggers.” Her blog reportedly attracts 100,000 visitors daily. Estimates of her earnings from her blog, bestselling books, speaking appearances and endorsements range in the neighborhood of $500,000 and $1 million.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.