Millionaires are driving investment trends among Affluent investors who are expressing significant intention to move off the sidelines.
With the stock market reaching all-time highs in September, Millionaires are driving investment trends among Affluent investors who are expressing significant intention to move off the sidelines, according to a monthly survey of investment preferences conducted by Spectrem’s Millionaire Corner.
When asked how they would be investing in the coming month, Affluent investors overall who responded they would not be investing dropped to its lowest level since March 2012 at 30.5, a drop of 14.47 points. For the second consecutive month, Stocks were the investment vehicle of choice for Affluent Investors. Planned investment in Stocks gained 11.40 to 40.7, another 18-month high. Stock Mutual Funds jumped 11.24 points to 38.6, the highest reading since April 2011. Cash investments gained 5.29 points to 29.2, the highest level since August 2012.
Bond Mutual Funds was the only investment vehicle to post a decrease in September, ticking downward -0.15 to 14.5, but Bonds edged upward 2.18 points to 10.7 and Real Estate gained 1.37 points to 8.49.
Our monthly survey of Affluent investors breaks down investor preferences by Millionaire and Non-Millionaire households. Millionaires are at present significantly more engaged in the market than Non-Millionaire investors. “Not investing” among Millionaire respondents dropped 15.9 points to 18.2, the lowest reading since April 2011. In comparison, “Not Investing” among Non-Millionaires is at 47.3 (although this is a 9.2-point drop from the previous month).
Millionaires’ investment vehicle of choice in the near future looks to be Stock Mutual Funds, which gained 15.8 points to 50.9, the highest ever recorded by Spectrem Group. Intention to invest in Stocks gained 12.5 points to a similarly unprecedented 50.7.
Plans to invest in Cash gained 3.3 points to 30.3, the highest reading since August of last year.
Bond Mutual Funds dipped 2.2 points to 17.7, a three month-month low, while Bond investment ticked upward 0.9 of a point to 13.8, an 11-month high. Real Estate gained 1.7 points to 11.1, another three-month high.
When asked how they intend to invest, Non-Millionaires are expressing much more caution. Their investment vehicle of choice is Cash, which gained 7 points to 27, a three-month high. Planned investment in Stocks rose 7.1 points to 27.1. Stock Mutual Funds edged up 2.7 points to 21.8. Investment in Bond Mutual funds and Real Estate were basically unchanged from the previous month, but Bonds rose 2.5 points to 6.4.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.