Nine-in-ten Millennial workers feel they are actively contributing to a company having a positive effect on the world
Businesses looking to attract engaged Millennial workers should give them cause, according to a new study. “Millennials don’t check their interest in causes at the door; they bring these passions to work,” states the 2014 Millennial Impact Report, released Wednesday.
Of the more than 1,500 millennials surveyed, 92 percent felt they were actively contributing to a company having a positive effect on the world, the report finds.
Cause work is not an immediate factor in the Millennial job search, the report finds. It ranks third behind what a company specifically does, sells or produces and its work culture. And while only 39 percent of Millennial applicants said the company dicussed cause work during the interview process, those who did influenced the Millennial by doing so. More than half (55 percent) of those who learned during the interview process about a company’s cause work were thus persuaded to take the job.
Not surprisingly, Millennial applicants who had actively volunteered or made a charitable contribution in the previous month, were most interested in their prospective company’s cause work during the job search.
The study finds for a majority of Millennials cause work is not as important a job selection factor as pay, benefits, location and job function, but it does give their work added value.
Nearly nine-in-ten Millennials surveyed (87 percent) felt encouraged to volunteer or participate in their company's case work and community initiatives. Most respondents said they prefer a company-wide or team-specific volunteer project rather than a giving campaign which make them feel pressured to give.
Millennials and Gen Xers under 40 are more likely than previous generations to prioritize using their wealth to help others (32 percent vs. 28 percent overall), according to Spectrem's Millionaire Corner research.
Related story: Investors with a cause--Millennials champion socially responsible investing
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.