Fun fact: At 23 hours, the U.S. watches the most TV in the world. Sweden and Japan watch the least TV at 15 hours.
Timeshifting Millennials and Gen Xers are altering the television-viewing landscape.
Broadcast networks have seen seven-day DVR viewership (meaning a DVRed television show or event that is watched within a week of broadcast) has increased in 2013, according to a Media Life magazine report. Seven-in-ten percent of broadcast viewing is live this year, down from 77 percent in 2012. Almost half (47 percent) of people have digital video recorders, up from 43 percent.
Millennials and Gen Xers under 40 are the most comfortable with timeshifting, according to a new survey conducted by Spectrem’s Millionaire Corner. An equal percentage watch television either live or via DVR/online. But they are significantly more likely than their older counterparts to opt for watching programs DVR/online. Thirty-five percent watch television in this manner, compared with 28 percent of those ages 41-50, 17 percent of Baby Boomers ages 51-60, and 15 percent of those over 60.
Conversely, Millennials and Gen Xers under 40 are least likely to watch a television program as it is broadcast (35 percent vs. 47 percent of those 41-50, 51 percent of those 51-60, and 61 six-in-ten of those over 61).
DVR usage is on the rise with more than 77 percent setting their DVRS because there are other shows airing at the same time, according to a 2013 report by Motorola Mobility, which is owned by Google. But this doesn’t mean the programs are actually viewed. The report further found that 41 percent of DVRed content is never watched.
The DVR has helped to boost TV watching, the Motorola Mobility report concluded. Fun fact: At 23 hours, the U.S. watches the most TV in the world. Sweden and Japan watch the least TV at 15 hours.
The proliferation of mobile technology, too, is having an impact on television and movie watching. Tablet owners tend to watch more recorded content on their devices, the Motorola Mobility report found. Around 80 percent of a tablet user’s content is recorded, versus 65 percent among non-tablet owners, On average, tablet owners also watch 6.7 hours of movies a week versus the average of 5.5 of non-tablet owners.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.