A majority of Millennials (58 percent) are using their smartphones as a source for news vs. 42 percent on a PC.
Where are Millennials most likely to get the news that the primary source of information for their generation is shifting from traditional media outlets? These so-called “digital natives” will most learn about this on their smartphone or from an app, new studies find.
The go-to source of news has shifted from newspapers to broadcast television to websites with each successive generation, Investor’s Business Daily reports. A Pew research study finds that Millennials are getting their news inn greater proportion on Facebook than their older counterparts. Ironically, that is not the primary reason for them to be on the social media site.
Getting news from Facebook “is a common, but incidental experience” according to the Pew report, which finds that almost half of adult Facebook users (47 percent) “ever” get news on the site. This comprises 30 percent of the population.
Most American adults do not log on to Facebook seeking out the news, but more than three-fourths (78 percent) do get news when they are on the site for other reasons. Less than five percent say it is the most important way they get news. Pew quotes one respondent, “I believe Facebook is a good way to find out news without actually looking for it.”
The Pew survey does find that Facebook, the largest social media platform, is playing an increasing role as a news source for people who otherwise might not receive it. While 38 percent of dedicated news followers who get their news on Facebook credit the site with being an important way they get their news, that figure rises to 47 percent among those who follow the news more casually. Millennials account for 34 percent of Facebook news consumers.
The highest percentage of Facebook users who check the social media more than 10 times per day are MIllennials (22 percent vs. 3 percent of respondents overall), according to Spectrem's Millionaire Corner social media usage research. In comparison, Millennials are most likely across all age groups to check Twitter two-to-five times daily (31 percent vs. 19 percent) as well as more than 10 times per day (23 percent vs. 5 percent)..
Twitter, with the immediacy of its 140-character tweets, has carved out a digital niche as a breaking news source. Almost half (45 percent—or 21 percent of the total population) of Twitter news consumers are Millennial, Pew finds. In comparison, Millennials represent one-third of Facebook’s news consumers, second to 30-49 year-olds (39 percent).
Investor’s Business Daily cites ComScore research that a majority of Millennials (58 percent) are using their smartphones as a source for news vs. 42 percent on a PC. The trend is the opposite for the overall population.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.