Woe be to hoteliers and restaurateurs who do not provide Millennials with the level of service they expect. Millennial business travelers “are the likeliest to post a negative review online."
No matter where they go, Millennials carry extra baggage; specifically that they are the “self-entitled generation.” A new “Future of Travel” study conducted for Expedia and its corporate travel brand Egencia, though, lends some credence to the stereotype.
Millennial business travelers, the study finds, are freer with their company’s money when on the road. They are more likely than their Baby Boomer colleagues to order high-end meals (42 percent vs. 26 percent. More than one-third (37 percent) would spend more of their company’s money on room service, versus only 21 percent of 46-65 year-olds. They are also slightly more likely to upgrade to business- or first-class than older workers.
The Future of Travel study was conducted across five continents, asking 8,535 employed adults in 24 countries about how they conduct business and leisure travel their likes, dislikes, preferences and pet peeves. Sharp generational differences emerged in the study. Millennials, a generation also defined by its tech-savviness, opt to book business travel using mobile technology. Nearly one-third (32 percent) of those 30 and under report using a smartphone, while 20 percent book using a tablet. In comparison, 12 percent of those over 45 book trips on their smartphone and 9 percent use their tablet.
Woe be to hoteliers and restaurateurs who do not provide Millennials with the level of service they expect. Millennial business travelers “are the likeliest to post a negative review online as it relates to their experience with hotels, restaurants, flights, public transportation, taxis, and rental cares,” the study reports. More than one-fourth (26 percent) have posted negative reviews of hotels within the past year, vs. 14 percent of their older colleagues.
At 95 million the largest generation in history, Millennials are poised to reshape the travel industry, the report finds. “Increasingly, they will have more and more decision-making power within organizations to shape travel policy, and as their careers progress, they’ll have more power to shape leisure travel as well.”
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.